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event report 2017.06.30 Vietnam Exhibition Survey. No.1 Information Source is...SNS!?

We asked 300 people at an exhibition in Vietnam
and over 80 % use Facebook for business. Does that make SNS the best source of information ! ?

At Ho Chi Minh’s 11th Eco-Products International Fair, we at Bigbeat conducted a survey to ask attendees about “information collection in business.” 

How is business information gathered in Vietnam?
Curious, we traveled to Ho Chi Minh, a city of explosive developments in urban transportation and conference halls, and asked 311 people.

   

    

【Survey Summary】
Survey Target:Eco-Products International Fair 2017    Attendees     
Survey Contents:Inquiry into information gathering in business      
Survey Period:May 11, 2017(TH)~May 13, 2017(SAT)                    
Survey Method:In cooperation with exhibitors, surveys were distributed and collected at booths in Vietnamese              
Survey Responses:311
Survey Conductor:Bigbeat, Inc.  New Otani Garden Court 22F, 4-1 Kioi-cho, Chiyoda-ku, Tokyo
102-0094, Japan



About 70% of respondents are business people in their 20s and 30s



At 53.5% ,「SNS」is reported as the most used method for collecting business information


Out of all SNS, 80.7% report「Facebook」as their primary choice for business 
Following Facebook is Vietnam-specific SNS「Zalo」, youtube, and Google plus. 5.8% reported Twitter, 5.4% Linkedin.
 

Nearly half of respondents report spending 1 hour or more on SNS for business


As for attending the exhibition, a majority report they came「To experiece servies and/or products」


Over 70 percent also answer that they will attend more conference events in the future


We also asked about liftstyle.

For transportation and commuting, most respond that they rely on a「personal car」or「motorbike」

 
The greatest workplace appears to be human relations, while stress relief focuses on 「Exercising」!
The response「Exercising」came in at a whopping lead of 75.6%!
 


 
There were also answers like「Play with my cat」 or「Drink coffee with my family and friends」.

 
Summary
Our survey results find that in business in Vietnam, information collection is primarily done through digital means of SNS, internet searches, and websites. Conferences and exhibitions, conversely, are utilized as opportunities to see and experience services in real time, as well as to talk and negotiate.

Expectations for conferences, however, appear to be on the rise as Ho Chi Minh local transportation continues to develop. A sign of this is the「Saigon Exhibition and Convention Center」, were this event was held. With a planned 40,000 ㎡ of inner exhibition space and 20000 ㎡ of outer space, as well as the connecting conference structures, hotels, and office buildings, this structure is in the process of becoming the largest complex convention center in Ho Chi Minh. Although currently in the midst of construction, a portion of the inner facility is already open for use.

Thinking about local business, then, a proactive approach to Facebook information sharing and multi-language capable web sites appears to be a key in Vietnam's city hubs. Following this with wise utilization of the “real-life communication arena” of conferences and exhibitions creates a recipe for success.
 



>>Check out the Japanese version of this article here.

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